Category:    Art related     Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry (Mastering Fashion Management) free ebook download

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Author(s): Olga Mitterfellner Date: 2021 Format: pdf Language: English ISBN/ASIN: 1138323098 Pages: 214 OCR: Quality: ISBN13: Uploader: topron Upload Date: 1/23/2022 11:52:01 AM     To download click on link in the Links Table below                                                                        Description: Click to see full description Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Read more Links Table     Title Link Password Size (MB) Thank to Inform Admin Del 3080511 Book https://nitro.download/view/F211F1651C82...   0.00 topron X Title Link Password Size Reason Dead link New format   Those who downloaded this book also downloaded the following books: Comments New comment:

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