Home : Book details

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry free ebook download

Category:
Management

Views: 37
Likes: 0

Catalogue

Author(s):	Edyta Rudawska

Date:	2024	Format:	epub	Language:	English	ISBN/ASIN:	1787540391
Pages:	328	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	4/10/2024 2:38:25 AM

To download click on link in the Links Table below

Description: Click to see full description

1787540391 epub
The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations. 
The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. 
The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability.
Read more

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3253437	Book	https://nitroflare.com/view/14262A2F8BAA...		0.00	gestalt

Tags: Concept Drink European Food Industry Insights Marketing SMEs Sustainable

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment:

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry free ebook download

Category: Management

Description: Click to see full description

Category:
Management