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The Continuum of Consumer Choice (Routledge Studies in Marketing) free ebook download

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Author(s):	Gordon R. Foxall

Date:	2024	Format:	rar	Language:	English	ISBN/ASIN:	1032201576
Pages:	234	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	4/19/2024 12:25:39 PM

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1032201576 rar
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The books particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice.
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Tags: Choice Consumer Continuum Marketing Routledge Studies

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The Continuum of Consumer Choice (Routledge Studies in Marketing) free ebook download

Category: Management

Description: Click to see full description

Category:
Management