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Peopling Marketing, Organization, and Technology (Routledge Studies in Marketing) free ebook download

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Management

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Author(s):	Dirk vom Lehn

Date:	2024	Format:	rar	Language:	English	ISBN/ASIN:	1138957976
Pages:	254	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	4/21/2024 3:02:27 AM

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1138957976 rar
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.
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3256432	Book	https://nitroflare.com/view/E4CB64EC2B92...		0.00	topron

Tags: Marketing Marketing Organization Peopling Routledge Studies Technology

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Peopling Marketing, Organization, and Technology (Routledge Studies in Marketing) free ebook download

Category: Management

Description: Click to see full description

Category:
Management