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Nonmarket Strategic Management free ebook download

Category:
Management

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Catalogue

Author(s):	Cosmina Lelia Voinea

Date:	2017-06-29	Format:	PDF	Language:	English	ISBN/ASIN:	1138918296
Pages:	186	OCR:		Quality:		ISBN13:	9781138918290
Uploader:	gestalt	Upload Date:	1/22/2018 6:34:20 AM

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Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered outside' the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres  the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2089353	Book	http://k2s.cc/file/8c42f7bc52001/Nonmark...		1.62	gestalt

Tags: Management Nonmarket Strategic

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Nonmarket Strategic Management free ebook download

Category: Management

Description: Click to see full description

Category:
Management