Redefining Retail: 10 Guiding Principles for a Post-Digital World [Audiobook] free ebook download.

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Redefining Retail: 10 Guiding Principles for a Post-Digital World [Audiobook] free ebook download

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Author(s):	Philip Kotler, Giuseppe Stigliano, Steve Menasche (Narrator)

Date:	2024	Format:	MP3	Language:	English	ISBN/ASIN:	0000000000
Pages:	0	OCR:		Quality:		ISBN13:
Uploader:	tarantoga	Upload Date:	5/14/2024 5:58:04 PM

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0000000000 MP3

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that's been fundamentally transformed by the digital revolution  how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands  and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.

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3258865	Download	https://nitroflare.com/view/F163A909C30F...		0.00	tarantoga

Tags: [Audiobook] Guiding Post-Digital Principles Redefining Retail World

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