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How to Sell More Stuff!: Promotional Marketing That Really Works free ebook download

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Management

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Author(s):	w to Sell More Stuff!: Promotional Marketing That Really Works By Steve Smith, Don E. Schultz

Date:	2004	Format:	PDF	Language:	English	ISBN/ASIN:	0793193311
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	12/13/2020 6:20:14 PM

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Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketerand everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more. Authors Steve Smith and renowned Professor Don E. Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Professor Schultz introduces each chapter with an insightful, analytical perspective, and then the authors show readers:  How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages  How to budget the program  Pitfalls, cautions, and opportunities  How to put it all together with procedures and checklists  Examples of leading promotions from Campbell Soup, General Mills, Stanley Tools, and Procter & Gamble Every business wants to increase salesfrom small businesses to agencies to corporations to sales organizations to B2Bs. With How to Sell More Stuff, Smith and Schultz show them how to pick the right promotion to meet their needs and execute it flawlessly to achieve the desired results.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2917645	Book	https://tezfiles.com/file/b2a65669f5f18...		4.00	gestalt

Tags: Marketing Promotional Sell Stuff

Title	Link	Password	Size	Reason

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How to Sell More Stuff!: Promotional Marketing That Really Works free ebook download

Category: Management

Description: Click to see full description

Category:
Management