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Gurus and Oracles: The Marketing of Information (Mit Press) free ebook download

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Management

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Author(s):	Miklos Sarvary

Date:	2024	Format:	epub	Language:	English	ISBN/ASIN:	026201694X
Pages:	192	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	2/8/2024 2:39:32 AM

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026201694X epub
An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.
We live in an Information Age of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industrythe far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment.
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Gurus and Oracles: The Marketing of Information (Mit Press) free ebook download

Category: Management

Description: Click to see full description

Category:
Management