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Description of  Seven Stories Every Salesperson Must Tell [Audiboook] [Audiobook]

You'll learn stories to help you: Establish rapport and trust. Present challenging insights. Differentiate your solution. Share your company values. Unstick negotiation stand-offs. Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.