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Description of  The Complete Idiot's Guide to Creating a Social Network

The Complete Idiot's Guide(r) to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million-up 29 percent from 2009 Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth