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Success in Social Marketing: 100 Case Studies from Around the Globe free ebook download

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Management

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Author(s):	Philip Kotler

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	1032223243
Pages:	392	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	5/12/2022 11:32:32 PM

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Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3120588	Book	https://florenfile.com/u2bekdss4cmf/1032...		0.00	risotor

Tags: Around Case Globe Marketing Social Studies Success

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Success in Social Marketing: 100 Case Studies from Around the Globe free ebook download

Category: Management

Description: Click to see full description

Category:
Management