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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry (Mastering Fashion Management) free ebook download

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Author(s):	Olga Mitterfellner

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	1138323098
Pages:	214	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	1/23/2022 11:52:01 AM

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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century.
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3080511	Book	https://nitro.download/view/F211F1651C82...		0.00	topron

Tags: Across Communication Fashion Industry Management Marketing Mastering Practice Theory

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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry (Mastering Fashion Management) free ebook download

Category: Art related

Description: Click to see full description

Category:
Art related